Wednesday, 31 August 2016

Why You Need High Quality Content to Transform Your Online Business

Every internet entrepreneur needs constant but high quality content to generate leads and sales on a regular basis. Content can be in the form of infographics, SEO articles, videos, audios, webinars, podcasts, just to mention a few. However, as a freelance writer, I am concentrating my writing here on generating search engine optimized articles, ebooks, newsletters, landing page content, and so on, to attract regular website visitors who may become your raving fans or customers. 

Although it has become a cliché to say content is king, its importance in web presence and visibility cannot be downplayed. This is why I think you (i.e. webmaster, blogger, internet marketer, affiliate marketer, etc) need high quality content continuously to transform your internet business for the best. With that said, let’s look into what good content is and how to get it.

What is Quality Content?

Basically, quality content is content which communicates an information or idea to a target audience and it is useful, usable and shareable. Everything doesn’t have to be perfect with a piece of content to qualify as good but we expect it to be interesting and relevant to the online community it is intended. In other words, quality content should inspire, entertain, educate and inform the readers.

As a webmaster or online business owner, you can write articles yourself or hire a freelance writer to do the job for you. However, hiring a freelance writer will depend on your budget. There are run-of-the-mill article writers and ghostwriters who will charge you $5 to $10 per article. But if your desire is to be in business for the long term, it is good business idea to look at publishing quality content from a different and higher level. This is where I will come in as your content writer.

The Benefits of Publishing Quality Content

The most important element or variable which will make your target audience to stay longer on your website is good content. This is also true if you are actively involved in content marketing. The list below is few of the benefits of publishing quality content on your blog or third-party websites for promotion.

  1. As a website owner, you will be perceived as the expert or authority in your niche market if you are known and consistent in publishing stellar articles always.
  2. With quality content and all other things done right, you can rank for your target keyword in search engines which will guarantee free targeted traffic to your website/blog.
  3. You can build an email list of subscribers from your blog with ease because your prospects would have been presold.
  4. Webmasters and content publishers alike who know good stuff will readily link to your work thereby getting you natural backlinks and website traffic.

There are loads of other benefits which will accrue to you as a webmaster if you cultivate the habit of creating and publishing quality content. I am therefore encouraging you to take it a step further by hiring me for your content writing and marketing projects. You will be glad you did.